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80Social Media for Fun and Profit: Why Engage in Social Media?
Social media is becoming quite trendy these days. The question is, should you engage in Facebook, Twitter, and Foursquare (or Gowalla) as a business or an individual? Is it worth it?
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73Blekko: Adding Specificity to Searches
What does the newest search engine, Blekko, have to offer the Web? Exploring the value of Blekko in light of the existing search landscape.
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72FindYourSearch - An Intro to SEO
This guide will explain how to find your company at the top of search engine results. FindYourSearch is an online advertising company that focuses on establishing and improving online exposure for our clients through search engine optimization (SEO). This is our introduction to SEO basics to help you get off on the right foot with search engine marketing.
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72How to Respond Proactively to a Negative Review
No matter how hard you try to avoid it, you will most likely get a negative online review at one point or another during the lifetime of your business. You and your staff can aspire to excellence; however,...
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61Learning to Dance in the Rain: Inspirational Images for the Journey
When I'm not writing about search engine optimization and marketing, I like to take beautiful photos and couple them with beautiful sentiments. I thought I would share some of the results here with you all. ...
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64The Benefits of Blogging and How to Do it Right
Blogging is an effective tool for the business owner or online marketer. However, care needs to be taken when writing a blog for business.
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65Online Video Marketing—A Must-Have for ANY Business
If you’re a small business or brand that is looking to set yourself apart from your competition, you really need to consider using video in your online marketing arsenal. People are naturally drawn to audio-visual content and are much more likely...
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65How to Thrive at Community Management
As businesses and marketing techniques continue to evolve, more and more companies are realizing the necessity of cultivating an active social media presence to “humanize” their brand and interact with...
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66SEO Essentials for 2012
If you have built or created your own web site, you probably have somewhat of an understanding about how search engine optimization (SEO) works. Many proprietary websites do their own SEO while there are some that hire individuals, usually...
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63Social Media Optimization: What It Is and Why You Need It
There has been a lot written about conversion optimization and landing page optimization, but not as much about social media optimization (SMO), which is equally as important. SMO is the process of optimizing...
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